Top Performing Campaigns — January 2026
January 2025 set the tone for a strong year. Despite seasonal budget resets from advertisers, our DSP delivered above-average performance across gaming and fintech — driven by aggressive optimization in the first week after campaign launches.
🏆 Top 4 Campaigns — January 2025
Word puzzle game targeting India Tier 1 & 2 cities. Interstitial format with 3 creative variants. A/B test resolved in day 4 — winner scaled to full budget by day 7.
Payments app targeting first-time digital payment users in Tier 2 cities. Native ads in finance and news app inventory drove the highest quality registrations at lowest CPA.
Fitness app targeting gym-goers and health enthusiasts aged 22–38. Post-install event optimization (trial subscription) drove a 28% improvement in subscription conversion rate vs previous campaigns.
Strategy game targeting 18–35 male users in US, UK, Germany, and France. Rewarded video format delivered highest LTV users. Lookalike audience from existing top-100 payers drove CPI 32% below target.
Key Takeaways — January 2025
- January budget resets actually create lower CPMs — great time to buy inventory cheaply.
- Native ads in fintech consistently outperform banners for lead quality.
- Lookalike audiences from existing high-LTV users cut CPI by 30–40% on gaming.
- Post-install event optimization matters more than CPI alone for subscription apps.
Ready to launch your campaign in February? Get in touch with our team today.