Top campaigns, CTV trend reports and the engineering behind the ZinkAds DSP.
Unlock higher retention and ROI with data-driven mobile app retargeting strategies proven to convert in 2026’s competitive in-app landscape.
Discover the key in-app advertising trends shaping the US market in 2026, from AI-driven targeting to immersive ad formats and privacy-first strategies.
Discover actionable strategies to scale in-app user acquisition in the competitive US market in 2026 — from targeting and creatives to privacy-safe measurement.
As viewer habits evolve, brands are reallocating ad spend from linear TV to CTV for better targeting, performance, and reach in 2026.
Discover the highest-performing in-app ad formats of Q1 2026, from interactive video to rewarded playables, and how advertisers are driving engagement.
GDPR reshaped programmatic advertising across Europe. Learn how the UK, France, and Germany have adapted and what best practices advertisers must follow.
A detailed breakdown of our highest-ROI campaigns this month. Gaming, fintech, e-commerce, and travel verticals all made the list — with full stats on CPI, CPA, CTR, and ROI.
Kicking off 2025 strong — our January campaign highlights across gaming and fintech verticals with full stats on CPI, CPA, and ROI.
Cord-cutting is accelerating. Here's why brands are shifting budgets to streaming TV and how to launch a high-performance CTV campaign in 2025.
Formats, targeting, bidding models, and optimization strategies for high-performance in-app campaigns. Everything you need to know to run in-app ads profitably.
A practical guide to choosing the right bidding model for your mobile app campaign — with real examples from CPI, CPA, and CPE campaigns run on our DSP.
Plain-English explainer of how DSPs, SSPs, ad exchanges, and real-time bidding work together to deliver your mobile ads — and why it matters for your campaigns.